Passing through life
The concept of our name and logo came to Kevin one morning as he sat in a treestand during a hunt. The simple idea of the arrow passing through life and our time on earth.
We made the symbolic connection with the circle of life around the "IF" along with the arrow on the bottom. The "IF" symbolized to us the uncertainty we have in our life, and to treat each day as a blessing and continue to move forward in life with passion.